Agencies
INDUSTRY GUIDE · REPRESENTATION · CAREER

Finding an agent is one thing.
Finding the right agent is another.

No single agency is right for everyone. They differ in size, focus, markets, and the actors they represent. Here is a starting point to help you find a few that might be worth getting to know.

01

DO NOT RULE YOURSELF OUT IN ADVANCE.

Do your research. Contact several. Let the agency decide if they see a place for you.

AGENCIES
Actors in SwedenEstablished agency and management for film, TV, theatre, and commercials.

Works long-term with actors' careers and represents both new and established names, including those with an international focus.

GOOD TO KNOW

Relevant for those with clear professional material who are seeking long-term representation, including outside of Sweden.

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Actors in ScandinaviaNordic acting representation for film, TV, and stage.

Represents established actors with a Nordic focus. Presentation and external link to be finalised after final review.

GOOD TO KNOW

Worth looking into if you are seeking representation with a clear Nordic perspective.

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Adria Nordic Talent ManagementA smaller, personal agency with an international niche.

Stockholm-based management with a specific focus on actors with ties to the Adriatic and Balkan regions, working within Nordic and international film and TV.

GOOD TO KNOW

Particularly interesting for multilingual actors or profiles that fit the agency's international focus.

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Agentfirman Planthaber Kildén Mandic BoströmEstablished representation for actors and creatives.

One of Sweden's established agencies representing Swedish and Nordic actors, as well as directors, screenwriters, and other creatives in professional film and TV.

GOOD TO KNOW

A selective agency where a strong showreel, a clear profile, and professional credentials are essential.

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Agents in StockholmTraditional acting representation for film, TV, and stage.

Long-standing acting agency representing established Swedish stage and screen actors.

GOOD TO KNOW

Clear connection to professional film, TV, and theatre.

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Commercial ActorsInternational agency and casting platform with a focus on commercials.

Commercial Actors is both an agency and an international platform with hand-picked actors, primarily for commercials. They represent actors directly or through collaborations with other agencies. Production companies and casting directors can search through the profiles, and the team also actively recommends actors for roles.

GOOD TO KNOW

If you already have an agent, it may still be worth investigating. Check how the partnership works and read the terms. The platform has a fee, and applications are processed during specific periods.

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G Actors AgencyActing agency with a focus on diversity and inclusion.

Swedish agency with representation in film, TV, and commercials, and a stated focus on broader representation.

GOOD TO KNOW

Interesting for actors with a distinct individual profile who may not have always fit into the traditional Swedish casting mould.

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Hammarström AgencyBroad acting and commercial agency.

Works with film, commercials, voice-overs, and other camera-based productions, combining professional acting with a commercial edge.

GOOD TO KNOW

Relevant for those who want to work with both commercials and acting roles in film and TV.

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What do they see when they click on your name?

Showreel · Photos · CV · Profiles · Website

An agent doesn't just look at what you have done. They also need to be able to quickly understand who you are, how you work in front of the camera, and where they could place you.

IMA ContentScandinavian management with a clear international focus.

Management and production agency with a small, hand-picked, and multilingual group of actors and creators, and an international network.

GOOD TO KNOW

Particularly interesting if you have language skills, an international background, or a profile that could work across multiple markets.

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JK AgencyStockholm-based acting agency with personal representation.

Represents a hand-picked group of professional actors and works closely with its clients.

GOOD TO KNOW

Worth exploring if you are looking for traditional, close agency representation, particularly in film and TV.

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Nordic TalentsBroad talent agency for actors, musicians, and models, among others.

Stockholm-based management and representation working with various types of talent, offering services such as career advice, negotiation, and marketing.

GOOD TO KNOW

A broader type of talent representation that can be relevant at several different stages of a career.

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PMJ ArtistgruppenEstablished agency and management for professional creatives.

Represents actors as well as directors, screenwriters, composers, presenters, and other professional creatives.

GOOD TO KNOW

Significant professional weight within Swedish film, TV, and theatre, where already strong professional material is important.

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Salomonsson AgencyNordic agency with an international focus on literature, film, and TV.

Stockholm-based agency, founded in 2000, representing Nordic actors, directors, screenwriters, and authors. The agency has a clear international focus and represents both well-known names and emerging actors in film and TV. Its breadth across literature and film gives the agency a profile that encompasses several parts of the creative work behind a production.

GOOD TO KNOW

The agency has a broad profile across literature, film, and TV, representing both established names and new talent.

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Schultzberg AgencySmall agency with a long-term management perspective.

Stockholm-based agency with international operations and hand-picked representation. Also works with goal setting, concrete career planning, and marketing.

GOOD TO KNOW

Suits those looking for a clear management perspective, rather than just the brokering of individual jobs.

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Swedish ActorsA newer Swedish agency with personal and hand-picked representation.

Founded in 2021, representing a select group of actors and comedians with an emphasis on personal contact and creative freedom.

GOOD TO KNOW

Could be of interest if you have strong material and are looking for your first or next professional representation.

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Make it easy to understand who you are

Current headshots, a clear CV, updated profiles and material where people can actually see you in front of the camera. A current showreel is a vital part of your presentation and makes it easier to see you at work quickly. If you don't have one yet, your own well-acted material can be a start. The whole package needs to pull in the same direction.

02

AN AGENT DOES NOT
MEAN AUTOPILOT.

An agent can open doors, find opportunities and represent you professionally. But you still need to keep your materials up to date, build relationships, meet people and make yourself visible.

Your career is still yours.

Get a no? Move on.

They might already represent someone with your profile. They might not be taking on new talent right now. Or perhaps the timing simply isn't right. A no today doesn't have to mean a no forever. Do not take it as a final judgement on you as an actor.

A yes is the start of the next question.

Commission · Exclusivity · Markets · Expectations · Collaboration

Having an agent is good. Having the right partnership is better.

What does it look like when someone finds you?

Your showreel, headshots, profiles, CV and presentation all need to pull in the same direction. It should be clear who you are and that you take your acting seriously.

I will help you identify what is already working, what is missing and what is worth focusing on next.

Ready to take the next step?
See how I can help you